Stars and dreams of Christmas
Macy's will launch a campaign to help
NEW YORK-This Christmas will be illuminated by several stars who will drive you to never stop believing in the magic of a date so important and family.
Believe the campaign, never stop believing, launched by the Macy's department store, aims to collect one million dollars to meet the wishes of hundreds of children with serious illnesses.
The magic of Christmas
In this campaign, celebrities like Jessica Simpson, Martha Stewart, Carlos Santana, Donald Trump, Tommy Hilfiger, Kenneth Cole, Ana de la Reguera and Carlos Ponce will invite children from around the country, through tv advertisements, to deposit their letters Believe in the stands, so that Macy's can donate a dollar for each letter to the Foundation Make-A-Wish.
As of November 9, small household may deposit their letters to Santa Claus in the stands located in the Macy's department stores. These cards bear his stamp and address for Santa Claus to live north pole.
Believe the campaign not only reflects the true spirit of Christmas to highlight the values of generosity and goodwill, but it is also one of the most innovative to achieve their advertisements include various applications on the Internet to make of the letters to Santa Claus something more original and interactive.
The site www.macys.com / believe will show the number of letters have been received through a "Believe-meter" electronic and offer a package that will include sample letters to Santa, in addition to allowing visitors to become Santa Claus then send the picture as an e-card.
Peter Sachse, President of Corporate Marketing Macy's said "we feel it important to celebrate this season the true meaning of the holidays and would like to inspire the entire country to believe in the magic of Christmas."
The campaign was inspired by a letter written in 1897 by a girl named Virginia to the New York Sun. In it, the small Virginia wondered whether Santa Claus really existed, what the paper's editor Francis P. Church responded with a fairly thorough test in which stressed the importance of values.
Finally, in this trial included a very famous phrase that was used as inspiration for the campaign: "Yes, Virginia, there is Santa Claus. He exists just as there are love, generosity and devotion. "
What are your wishes for this Christmas? Believes!